Didem Şekerel Erdoğan

Didem Şekerel Erdoğan
Didem Şekerel Erdoğan
NielsenIQ, Middle East Africa Advanced Analytics Leader, Turkey General Manager

Didem Şekerel Erdoğan is NielsenIQ Middle East Africa Advanced Analytics Leader covering 20+ countries in Middle East Africa in addition to her current Turkey NielsenIQ General Manager responsibilities. Didem is member of the LeadNetwork Turkey as well as a board member of AmCham Turkey.

Didem has 20+ years of extensive FMCG local and international strategic and operational marketing experience including 4 years of expat position for one of the top FMCG companies based in Vienna as being responsible for Central Eastern Europe region covering 32 countries. Over the last 8 years Didem is in NielsenIQ covering several extended l eadership responsibility covering product consultancy and regional responsibilities such as Asia Pasific China Eastern Europe Middle East Africa for Intelligent Analytics as well as before this Retailer services across Eastern Europe, Middle East Africa and Russia.

Sekerel Erdogan is an expert in leading the industry with retail collaborations,big data advanced analytics, e-commerce shopper insights and foresight with superior consultancy. Didem together with her teams was launching 3 years ago the e-commerce FMCG panel with the objective of providing the forward looking light to the industry.

Delivering inspirational, provocative, transformational and actionable insights is her clear passion. She pioneers the integration of digital and technology developments into NielsenIQ solutions. Besides her analytical business mindedness with passion for growth, she strongly believes in the power of people and unearthing their power to create unique solutions with her intuitive guidance and inspiring creativity. She is strongly supporting the Employee Resource Groups in Turkey and is passionate to drive diversity and inclusion activities. Under the leadership of Didem, NielsenIQ Turkey has won “Great Place to Work” award in the l ast three years.

Didem is Chemical Engineer, married and mother of two children.