Didem Şekerel Erdogan has 20+ years of extensive FMCG local and international marketing and market research experience including 4 years of expat position for one of the top FMCG companies based in Vienna as being responsible for Central Eastern Europe region covering 32 countries.
Şekerel Erdogan is leading the Turkey Nielsen business which covers Retail Measurement Services, Sales and Marketing Effectiveness solutions as well as the Big Data Advanced Analytics, Consumers Insights and Media Consultancy teams. She has extensive experience in Advanced Analytics, Brand Health, Shopper, Customer Experience and Satisfaction with multi country perspective and global understanding.
Didem blends advanced analytics with insights from consumer and shopper research to ensure the brands’ succeed profitable growth. In addition to helping the customers passionately with strong team leadership and analytical business understanding, Didem also plays a leading role in the integration of digitalization and technology.
Recently, Didem Şekerel Erdoğan has been promoted to Vice President for Retailer Vertical covering 40 countries of Eastern Europe, Middle East, Africa and Russia in addition to her current Turkey CEO responsibilities.