Digital Transformation Webinar - Panel Session 2

Covid-19 has further revealed the importance of digital transformation in the business world. Owing to their great expertise in digitalization, U.S. companies have and continue to play an important and active function in this soon to be global transformation.


To stay ahead of this trend, AmCham Turkey launched a webinar series on “New Normal: Digital Transformation” with 4 panel sessions addressing the following key themes, under the moderation of Murat KANSU, Strategic Consultant, VC Funds:

Session 1: Empowering Employees – Nov 3rd

Session 2: Knowing Your Customer – Dec 1st 

Session 3: Transform Products – Jan 5th

Session 4: Optimizing Costs – Feb 2nd

The 2nd panel session focused on "Knowing Your Customers" with the following leading figures of the digital transformation ecosystem as panelists: 

- Filiz Yavuz Diren, General Manager, Philip Morris Sabancı

- Arzu Özen Sarı, Cloud & Cognitive Country Leader, IBM

- Özlem Yanmaz, Partner, Deloitte Digital Turkey