Baxter’s World Kidney Day Campaign: Safer at Home

Baxter International focused on a “Safer at Home” narrative for this year’s World Kidney Day awareness campaign.

Baxter Turkey implemented a robust digital communication focused on Peritoneal Dialysis and how it provides more benefits during Covid-19. Communication activities included supporting the patient meetings organized by the Turkish Nephrology Association (TNA) and sponsorship of its press conference. Baxter, also organized media interviews with TNA and a top-tier national TV program, partnered with BOHAK, the largest patient organization in Turkey. Baxter, Medical Lead Dr. Tanju Turan interviewed with a medical journal.

Baxter launched a dialysis journey page for kidney patients: