BMS contributed to raising awareness with two important projects on Lung Cancer Awareness Month in November.
BMS, undertook the sponsorship of the video series realized by the Turkish Society of Medical Oncology to raise awareness. Within the project, Sunay Akın came together with leading physicians on the breath-taking historical hills of Istanbul and converse about the risk factors and living with lung cancer.
With its digital advertisement campaign, inspired by the flapping of a butterfly's wings, BMS appeared on media outlets that receive millions of visitors each day. Drawing attention to lung cancer through the platform ‘İçinde O Güç Var’, it emphasized that healthy breath changes lives.