In 2021 Duracell started a battery collection campaign with Migros. For every 3kg of collected batteries Duracell is donating 1 walking stick for visually impaired people through GOZDER.
Duracell placed additional 700 collection points to Migros stores and distributed 50.000 small battery collection boxes to homes via Migros Sanal Market. Campaign communication is done via Instagram, YouTube and in-store communication tools with more than 10 million reaches. So far Duracell has collected 3.3 Ton of batteries and their target is 4.5 Tons.