Goodyear introduced tire insurance in collaboration with AXA Sigorta A.Ş. and AXA Assistance Turkey. Goodyear guarantees tires against wear, tearing, swelling, punctures and cracks. End-users, who purchase 4 Goodyear tires (17" or over) for passenger, off-road or SUV cars with a maximum weight of 3500 kg from participating Goodyear networks, will receive a new tire free-of-charge by paying a fee per tire in case of irreparable damages. The service, valid until April 30th, 2018 must be activated by end-users through the following link within 15 days following the purchase and can be annually utilized once for each tire.