McDonald’s Turkey will be the sponsor of Turkish National Football Teams and Turkish National Women Volleyball Team until the end of 2022.
During the pandemic, consumers’ sense of community strengthened, prompting them to support local themes, local products, and local sourcing more than ever. As a brand fostering communities and acting socially responsible, this sponsorship enabled McDonald’s Turkey to emphasize togetherness and show their support for women.
McDonald’s Turkey launched Milli Burger, a product having Turkish flavors and being 98% locally sourced, as a key part of the sponsorship communication and strongly embraced the football occasion with the message “Enjoy the national matches to the fullest with Milli Burger Menu”.