PwC Checks the Pulse of the Crisis

PwC conducted a global survey capturing the views of finance leaders about the COVID-19 outbreak. Turkey's major companies' CFOs shared their views on the crisis along with the global finance leaders. The survey revealed that CFOs focused on safety, managed health, economic and societal crises and adapted their business model to rapidly shifting circumstances. Now, CFOs need to focus on future strategies, making agile plans to navigate a global economic downturn, reengaging with customers and enhancing revenue streams through innovation.