The Bread Exam campaign, developed by McCann Paris and supported by Weber Shandwick Turkey to raise awareness about breast cancer, won a total of 9 awards at the Cannes Lions Festival. The main aim of the campaign is to help tackle cultural taboos relating to intimate parts of the body and teach women self-examination movements like dough kneading to notice any abnormalities in their breast. For World Cancer Day, three famous influencers from Turkey, UK and Germany created their own versions of “The Bread Exam”. Weber Shandwick Turkey provided content localization and media relations support in Turkey. "I would like to thank all our team who have supported this meaningful project" said Seda Yalçın Ulusoy, CEO at Weber Shandwick Turkey.