Gilead Turkey launched Get Tested, Join Life campaign to highlight the importance of ‘regular testing’ for early diagnosis of HIV.
Famous rap singer Tankurt Manas made a special rap song and a video clip for the campaign. The rap song ‘Test’ was featured on all music platforms and ‘Get Tested, Join Life!’ visuals were promoted on digital platforms to raise awareness on the importance of regular HIV testing.
The campaign was launched with a live broadcast moderated by journalist Ayşe Arman. 6 medical associations, 2 community groups and social media influencers supported the campaign by their posts, videos and messages. The campaign reached over 11 million people in total with its message, ‘Get Tested, Join Life!’.