The COVID-19 outbreak made digitalization mandatory in all sectors. Philip Morris/Sabancı made a significant progress in digitalization of all business processes. Drawing attention to the fact that the company’s digital transformation initiative started years ago, Philip Morris/Sabancı’s Managing Director Filiz Yavuz Diren stated that the company conducted digital transformation of 120 thousand retailers. Diren added that 45 thousand retailers per day visited the digital platform they have created and 120 thousand retailers effectively benefited from the platform at least once a month.