Mondelez International’s gum category brands received back-to-back awards as Mondelez is closing another successful year.
Falım with its ‘Relaxation Session’ campaign won the gold award at Istanbul Marketing Awards in the category of ‘Best Influencer Usage’.
Another gum brand, First’s ‘Everywhere is a Stadium to Us’ campaign was chosen as the ‘Best in Class’ by TIK TOK, with its successful performance. The campaign has been launched during Euro 2021 football championship.